01
SEO is still the foundation.
Technical crawlability, metadata, performance, internal links, and useful content are still table stakes.
SEO vs GEO
SEO gets you found. GEO helps you get named.
Search still matters. The shift is that buyers increasingly ask answer systems for shortlists before they click. Your page has to serve both behaviours.
A comparison page that explains the difference between search visibility and AI-answer visibility.
Standalone route surface: SEO gets
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Exact intent
A comparison page that explains the difference between search visibility and AI-answer visibility.
Technical crawlability, metadata, performance, internal links, and useful content are still table stakes.
This URL has to work as the first and only page a qualified buyer sees. It cannot depend on the homepage to explain the offer, the proof, or the next step.
What the page must prove
A standalone surface for the buyer, the crawler, and the model.
02
GEO changes the format of usefulness.
Answer systems need entity clarity, specific claims, comparative language, and enough context to name you accurately.
03
The page should not split into two strategies.
The same page can satisfy humans, search engines, and AI systems if the content is structured with enough discipline.
The page is shaped so a human can decide, search can classify it, and AI can cite the same facts without guessing.
Conversion path
The visitor never has to leave this page to understand the fit.
The route keeps attention local: intent, offer logic, evidence, package fit, objections, and intake all live here.
01
Match the query
Lead with the audience and use case the visitor already has in mind, not a generic studio pitch.
02
Make proof machine-readable
Turn facts, claims, comparisons, and FAQs into clean semantic blocks that search and LLMs can extract.
03
Close the loop
Show packages, scope, next steps, and objections before the visitor has a reason to bounce.
Founders comparing SEO and GEO / SEO gets
Extractable proofEvery route carries its own proof spine, so the page can earn trust from a cold search result or an AI answer.
Specific claims that can be checked, quoted, and compared.
01
SEO metadata and sitemap
02
GEO entity and answer structure
03
Shared performance and accessibility gate
Packages
Pick the build depth that matches the surface.
Each route can start as a focused audit, a single conversion page, or a broader visibility cluster.
Signal Audit
from €900
For teams deciding what actually needs to change before they rebuild.
- Search and AI visibility read
- Entity and claim gaps
- Conversion risk notes
- Prioritized page plan
Conversion Surface
from €2.4k
For one offer, segment, or high-value page that has to convert on its own.
- Offer strategy and copy
- Design direction
- Next.js implementation
- Schema, sitemap, and llms.txt
Visibility Cluster
from €4.8k
For brands that need a homepage plus exact-intent routes around it.
- Main page and route system
- Localized URL structure
- Proof architecture
- Deployment, caching, and monitoring
Every package includes strategy, copy, design, build, SEO/GEO structure, deployment handoff, and one month of post-launch support.
Scope
What this route is optimized to make obvious.
The surface is deliberately narrow: it explains one audience, one signal, one commercial promise, and the proof needed to trust it.
Founders comparing SEO and GEOSEO getsSEO metadata and sitemapGEO entity and answer structureShared performance and accessibility gate
Objections
Questions this audience asks before they trust the page.
Should I choose SEO or GEO?
No. Build the technical foundation for SEO and shape the facts so AI systems can understand them.
Does AI visibility replace content quality?
No. Thin pages are a liability. The content has to be useful, specific, and true.
Project brief
Send the facts that let me scope the right page.
Include the offer, buyer, price point, current URL, proof, timeline, and the one thing the page must prove. A concise email is enough to start.
01
What do you sell, and at what price?
02
Who buys it, and what do they compare you against?
03
What proof already exists?
04
What should AI/search understand about you?
05
What has to happen after launch?
Decision
If this page is the first touch, it should still be enough.
That is the point of a serious route: it sells the fit, carries the proof, and gives the right buyer a clean next step.